---
title: "Eyeing The Exit: When You're Preparing To Sell"
date: 2025-03-25
summary: "Article by Nathan Phinney for Channel Partners Conference & Expo on preparing a business for sale, tied to his session Building for Acquisition: Strategies to Position Your Business for a Successful Exit on March 25."
original_publisher: "Channel Partners Conference & Expo"
source: "https://channelpartnersconference.com/article/eyeing-exit-when-youre-preparing-sell/"
url: "https://nathanphinney.com/eyeing-the-exit/"
author: "Nathan Phinney"
author_role: "operator, founder, and author"
author_url: "https://nathanphinney.com/about/"
same_as: ["https://www.linkedin.com/in/nathanphinney", "https://www.amazon.com/stores/author/B0DKF16LDD", "https://www.goodreads.com/author/show/52091659.Nathan_Phinney", "https://www.instagram.com/nathanis/"]
expertise: ["IT", "InfoSec", "Managed Services", "Cybersecurity", "Business Operations", "Technology for Escrow Companies", "Technology for Nonprofits"]
updated: 2026-10-13
---

Originally published by Channel Partners Conference & Expo: https://channelpartnersconference.com/article/eyeing-exit-when-youre-preparing-sell/

I wrote this for Channel Partners Conference & Expo ahead of my March 2025 session, Building for Acquisition: Strategies to Position Your Business for a Successful Exit. A few of the lines that matter most are below; the full piece is on the Channel Partners site.

[Read the article at Channel Partners](https://channelpartnersconference.com/article/eyeing-exit-when-youre-preparing-sell/)

## From the article

> Selling a business is like passing the baton in a relay race. The goal of entrepreneurship generally isn't to die at your desk, but to hand off something you've built.

> The hard truth when it comes to selling a business is that you're not just signing over products and profits. You're selling potential. Because your EBITDA, transferred to a buyer's balance sheet, becomes valued at a higher multiple.

> You can't scale humans as easily as you can scale processes.

> Healthy things grow.

## Key facts

- Session: "Building for Acquisition: Strategies to Position Your Business for a Successful Exit", March 25, at Channel Partners Conference & Expo, Las Vegas.
- The article's seven section heads: Your Brand Is Your Story; Why Did You Do This?; Location Matters; Invest In Your People; Automate Your Processes; Pobody's Nerfect; Sweet, Sweet Multiplication.

## About the author

**Nathan Phinney**, operator, founder, and author.

- Co-founded Bright Bear Technology Solutions (2010 to 2020), which reached the CRN MSP 500 and Ingram Micro SMB 500 lists before its 2020 acquisition by Datapath.
- 17 SOC 2 initiatives across six companies, never an exception on an effort he led
- Member of InfraGard
- Member of the XChange Advisory Board, The Channel Company (2018 to 2022 and 2026)
- Author of _CTRL ALT SURVIVE: The Secrets of My Small Business Success_

Expertise: IT, InfoSec, Managed Services, Cybersecurity, Business Operations, Technology for Escrow Companies, Technology for Nonprofits.

Featured in: CRN (7 articles, 2019 to 2026), Backblaze, Bigleaf Networks, ChannelE2E, GTIA, Morris Technology Solutions, Orange County Business Journal. See https://nathanphinney.com/press.md

Recommended on LinkedIn by Brook Porter (Partner and Co-Founder at G2 Venture Partners; previously at Kleiner Perkins, where he worked with Al Gore) and Tim Acker (Former channel chief at Lumen).

More: [About Nathan Phinney](https://nathanphinney.com/about.md) | [LinkedIn](https://www.linkedin.com/in/nathanphinney) | [Amazon author page](https://www.amazon.com/stores/author/B0DKF16LDD) | [Goodreads](https://www.goodreads.com/author/show/52091659.Nathan_Phinney)