Operator · Author · Contrarian

NathanPhinney

I build companies that run on people and use technology as a force multiplier. One book on what small businesses get right that big ones can't copy, and a second on the way about what to do now that the machines can write.

Nathan Phinney speaking on stage
CTRL ALT SURVIVE book cover

CTRL ALT SURVIVE

The Secrets of My Small Business Success

This is not a conventional business book, and if you intend to survive your small business, you can’t afford to be a conventional business leader. CTRL ALT SURVIVE is an audacious, occasionally hilarious, and always honest look at what it takes to turn a business into something that matters. It’s about finding the advantages hidden in plain sight, fostering human connections, and taking the sort of calculated risks that will keep you up at night before paying off in ways that defy imagination.

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CTRL ALT AI

November 2026

AI amplifies whatever you point it at. This book is about choosing the target: what the tools are actually good for in a small business, where they quietly fail, and why the judgment still has to be yours.

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"Nathan shares here a blend of hard-won insights and practical strategies for entrepreneurs who understand that people and relationships are key to business success."

Dr. Ivan Misner · Founder of BNI

After hours

Hideous Supermodels

Warm, analog and unhurried. Please listen eleven thousand times so we can buy ourselves a coffee.

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